Tokyo, December 13, 2023

Fujitsu delivers digital transformation for Honda Mobilityland’s ticketing system : Fujitsu Global

Honda Mobilityland Corporation will use the Fujitsu digital ticketing platform at ‘Mobility Station’ in Japan

The Fujitsu digital ticketing platform supports event organizers and facility managers in optimizing ticket sales, resulting in increased revenue and the creation of new sales opportunities. Through data analysis and efficient utilization, the platform enables the customization of ticket sales operations according to sales strategies, including marketing policy planning, while simultaneously providing users with a pleasant purchasing experience and contributing to reducing environmental impact through a paperless system.

Honda Mobilityland, which manages the Suzuka Circuit racing track, has launched a new ticket sales platform for the ‘New Year HANABI’ event at Mobility Resort Motegi. It will then be used for ticket sales for the ‘2024 FIA F1 World Championship in Japan’ race at Suzuka Circuit. This digital ticketing platform will enhance operational efficiency in ticket sales and customer convenience, while reducing environmental impact by offering a paperless ticket option. Fujitsu will support Honda Mobilityland’s efforts in promoting car racing and contribute to creating new value as a service base for the region, including expanding applications to nearby facilities in Japan.