{"id":6618,"date":"2024-11-04T13:37:30","date_gmt":"2024-11-04T12:37:30","guid":{"rendered":"https:\/\/www.bccservices.com\/hr\/?p=6618"},"modified":"2024-11-04T13:40:20","modified_gmt":"2024-11-04T12:40:20","slug":"opentext-text-mining-oslobada-vrijedne-uvide-koji-leze-u-neuredenim-podacima","status":"publish","type":"post","link":"https:\/\/www.bccservices.com\/hr\/opentext-text-mining-oslobada-vrijedne-uvide-koji-leze-u-neuredenim-podacima\/","title":{"rendered":"OpenText text mining osloba\u0111a vrijedne uvide koji le\u017ee u neure\u0111enim podacima"},"content":{"rendered":"

July 9, 2024<\/p>\n

Text Mining Frees Customer Insights Trapped in Unstructured Content – OpenText Blogs<\/a><\/p>\n

<\/a>OpenText text mining osloba\u0111a vrijedne uvide koji le\u017ee u neure\u0111enim podacima<\/h3>\n

U stvarnom svijetu, mnogi va\u017eni uvidi o klijentima skriveni su u neure\u0111enim podacima poput emailova, objava na dru\u0161tvenim mre\u017eama i recenzija. Prema IDC-u, do 2025., 80% globalnih podataka bit \u0107e nestrukturirano, \u0161to ote\u017eava kompanijama dobivanje cjelovitog pogleda na klijente i njihovo mi\u0161ljenje. Analiza takvih podataka omogu\u0107ila bi tvrtkama bolje razumijevanje osje\u0107aja, namjera i mi\u0161ljenja kupaca, \u0161to bi pomoglo u unaprje\u0111enju proizvoda, prilagodbi ponuda i ja\u010danju odnosa s kupcima. PwC izvje\u0161tava da bi 43% potro\u0161a\u010da platilo vi\u0161e za prakti\u010dnost, a 42% za prijateljsko iskustvo, isti\u010du\u0107i va\u017enost korisni\u010dkih uvida.<\/p>\n

Tekstualna analiza, uz kori\u0161tenje tehnologija poput obrade prirodnog jezika i strojnog u\u010denja, omogu\u0107uje strukturiranje podataka kako bi se otkrile skrivene informacije i obrasci. Primjerice, OpenText Magellan koristi AI za analiziranje sadr\u017eaja iz emailova, chatova, blogova i sli\u010dno, pru\u017eaju\u0107i vrijedne uvide kroz analizu tonova, emocija, te klasifikaciju teksta. To omogu\u0107ava bolje poslovno odlu\u010divanje, upravljanje informacijama i unaprje\u0111enje korisni\u010dkog iskustva.<\/p>\n","protected":false},"excerpt":{"rendered":"

U stvarnom svijetu, mnogi va\u017eni uvidi o klijentima skriveni su u neure\u0111enim podacima poput emailova, objava na dru\u0161tvenim mre\u017eama i recenzija. Prema IDC-u, do 2025., 80% globalnih…<\/p>\n","protected":false},"author":1,"featured_media":6620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"yoast_head":"\r\nOpenText text mining osloba\u0111a vrijedne uvide koji le\u017ee u neure\u0111enim podacima - BCC Services<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.bccservices.com\/hr\/opentext-text-mining-oslobada-vrijedne-uvide-koji-leze-u-neuredenim-podacima\/\" \/>\r\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"OpenText text mining osloba\u0111a vrijedne uvide koji le\u017ee u neure\u0111enim podacima - BCC Services\" \/>\r\n<meta property=\"og:description\" content=\"U stvarnom svijetu, mnogi va\u017eni uvidi o klijentima skriveni su u neure\u0111enim podacima poput emailova, objava na dru\u0161tvenim mre\u017eama i recenzija. 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